Hello! I’m Caitlin. I’m a growth marketer and fractional CMO specializing in D2C health and wellness brands.

Most recently I’ve helped Athletic Greens take over the world (or at least all of your favorite podcasts).

Previously I worked for a Paris based agency as a GA4 expert and data engineer for some of the top international beauty and wellness brands, developed and led the BI team of an agency, ran ultramarathons, thrived as the oldest of a set of triplets and won a rap battle in college. Now I’m ready for my next adventure and I hope you can join me.

I’ve done over 100 GA4 implementations and I am an expert at dealing with the complications that come with the platform including cookie consent and PII considerations. I love enabling stakeholders on how to use GA4 and customizing it to fit a clients needs.

Additionally I have extensive experience with AI SEO, CRO, A/B testing, dashboard creation, media planning, team management, google tag manager (including server side and conversion tagging) and data engineering.

It’s a little weird that you clicked here but I like that you care! I live in Leadville, Colorado at 10,200 feet with my partner, two dogs (Adler and Watson) and my tarantula (Karma).

As an athlete, I have a passion for health and wellness, specifically endurance athletics and longevity. It’s important to me to enable high growth companies in that space.

Let’s talk about how I can help your company by serving as a fractional CMO, setting up actionable dashboards based on accurate data, implementing or auditing GA4, improving your conversion funnel, reducing your CAC or developing a strategic marketing plan. Feel free to send me an email at hello@caitlinmorin.com or reach out using this form and I’ll get back you asap.